Woodgreen

The Project

Full redesign and rebuild of the Woodgreen website, aimed at reflecting the new brand, centralising pet owner resources, and increasing donation conversions.

What I Did

• Led the dev team while building core functionality and integrations.
• Developed and implemented custom API integrations to connect the website with the CRM system.
• Ensured website was accessible and WCAG 2.1 compliant.
• Maintained site reliability during peak visitor surges linked to Woodgreen’s exposure on Channel 4’s The Dog House.
• Developed multi-step user journeys to support successful pet adoption outcomes.

Tech I Used

• WordPress.
• Timber + ACF.

Impact

Delivered a stable, user-focused platform that supported increased visibility from The Dog House, improved the adoption process through multi-step journeys, and made it easier for supporters to donate and access resources.