Unicef UK

The Project

Complete redesign and build of the Unicef UK website, ensuring it supports vital fundraising efforts and increases the impact of the charity's work.

What I Did

• Led the dev team while building core functionality and integrations.
• Rebuilt the platform in WordPress.
• Implemented custom API integrations for various 3rd party and internal systems.
• Ensured website was accessible and WCAG 2.1 compliant.
• Migrated content from the old platform.

Tech I Used

• WordPress Multisite.
• ACF and Timber.
• Bitbucket Pipelines for CI/CD.

Impact

Conversion rates more than doubled. Unicef UK received more online donations in a single month than ever before.

The Unicef UK website has since won several awards, including a Silver Lovie Award and People’s Lovie Award for Best Homepage, a Computing Digital Technology Leaders Award for Website Project of the Year and a Drum Network Award for Charity Campaign/Strategy of the Year.