Fauna & Flora

The Project

Complete redesign and build of the Fauna & Flora website with the aim of boosting engagement and fundraising, while also improving digital-sustainability standards – all without compromising on visual impact.

What I Did

• Led the dev team while building core functionality and integrations.
• Implemented custom API integrations for various 3rd party services.
• Ensured website was accessible and WCAG 2.1 compliant.
• Migrated content from the old platform with some complex data manipulation to ensure it worked as expected in the new platform.

Tech I Used

• WordPress.
• ACF and Timber.
• Bitbucket Pipelines for CI/CD.

Impact

The end result was a doubling of conversion rates and a 90% reduction in website size and page weight. The website is now more sustainable and easier to maintain.

Several months after the new site launched the client happily informed us that the increase in donations had now effectively paid for the design, build and the extensive research that went into the project.